The Argentine Football Association (AFA), has announced that Bybit will be the Global Main Sponsor for all selections in the next two years.
Therefore, the cryptocurrency trading platform has put its name alongside famous companies such as Adidas, Nissan and Coca-Cola, which are also official sponsors of the Argentine national football team.
Messi’s training clothes sport the Bybit logo
According to the official announcement, Bybit will have maximum visibility on all AFA assets through this new partnership. The company logo will be displayed on the team’s training clothing for the next 24 months, including Lionel Messi (Leo) Messi, the team captain, and his teammates from La Albiceleste (“Argentina’s nickname among football lovers”)
Claudio Tapia, President of AFA, stated that the Association’s main goal is to attract sponsors with a “global presence.”
“We are very happy with the announcement of this important commercial agreement… We have added a brand to the national team apparel, and this is something significant, both for the company and for the AFA. It is important to add brands with a global presence.” Tapia added.
Ben Zhou, CEO of Bybit, commented on the collaboration and described Argentina as one of the most successful national football clubs. He said that La Albiceleste’s selections are “relentless passion, limitless creativity”, which his company would love to celebrate and promote.
“Working with AFA was one of the best decisions we have ever made. Bybit will encourage Argentina in the coming years “.
It is interesting to mention the partnership between an Italian football team and a digital assets company. This was between AC Milan, the Italian giant, and BitMEX, the popular bitcoin derivatives trading platform. Following this, the team affixed the latter’s logo on the sleeve of the men’s and women’s game uniform.
Argentine players and cryptocurrency efforts
Lionel Messi is one of the most prominent football stars. He joined the cryptocurrency train in August. Former FC Barcelona striker, Lionel Messi joined the multi-million-dollar selection of Paris Saint-Germain. Where his “welcome package” contained fiat currency as well as a portion of PSG’s cryptocurrency fan token.
The popularity of the digital asset soared in the immediate aftermath, which was somewhat predictable.
Gabriel Batistuta, the next great Argentine footballer, has something in common with digital assets. “Batigol” – as many call it – recently launched an NFT collection on the Binance Marketplace.
These digital collectibles form part of a Mystery Box set that TopGoal has made available. It contains licensed token playing cards and non-fungible tokens depicting historic moments in Batistuta’s career.
NFTs can be divided into three categories: legendary, epic, and rare. Batistuta has himself auctioned one of the legend tokens.